Strange Oaths is a growth consultancy & collaborative studio uncovering insights that create conviction.

Alonzo Page, founder of Strange Oaths, uses strategic insight and creative execution to drive growth for consumer brands and redefine audience connection.

Drawing on his roles as a Bain consultant and the Director of Consumer Strategy & Insights at Peloton, Alonzo uses his Yale College and Columbia Business School education to scale consumer brands effectively.

He has a proven record for identifying market opportunities, optimizing audience targeting, and creating campaigns which have increased sales and reduced acquisition costs for major companies. His approach is to create strategies that enable brands to grow with authenticity and conviction.

In leading Strange Oaths, Alonzo emphasizes process discipline and precise, data-driven results, ensuring that every brand’s story is as impactful in the market as it is compelling to its audience.

Alonzo’s personal interests mirror the precision he applies professionally. He is a 2:56 marathoner, a daily pour-over coffee drinker, and a discerning sneaker collector, reflecting the detail-oriented mindset he brings to branding.